The Position - Curtains and Blinds Singapore

The Position

OUR CATEGORY:

Smart Climate Calibrator

Our Category defines the space that we are here to dominate.

OUR VISION:

Make Tomorrow A Better Earth

Our Vision defines the future we want to create for the brand.

OUR MISSION:

1. Product

Smart living solutions from world class local and international brands that make every space better to look at and better to work and live in.

2. Process

Investigate every challenge we face from all angles to create a solution that is at least twice as good as what is currently available in the market.

3. People

Work closely with high-performance people and partners who are passionate about what we do to overdeliver on what we promise customers.

Our Mission defines how we go about realizing our Vision.

OUR BRAND VALUES:

1. Modern

We adopt the latest technologies in terms of our products and processes.

2. Modest

We recognize that our success is the result of the help we get from others.

3. Moral

We do the right thing and do things the right way even though it is hard.
Our Brand Values define the ideas that shape how we think and act.

OUR ENEMY:

Complacency

Our Enemy defines the No. 1 Problem that we are here to overcome.

OUR VALUE PROPOSITION:

MC2 = 2X Smarter

Our Value Proposition defines the No. 1 Benefit that we bring to you.
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